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RIO, CEO of NOBORDER.z, a global entertainment producer and DJ, talks about how he came to realize the “next generation of entertainment that will change the world” as he travels around the world in performances, combining entertainment with three next-generation technologies: VR, AR, Blockchain, and AI.

■RIO Official YOUTUBE Channel: https://www.youtube.com/channel/UCSMzHjDhNAS3yYd6ARMdD4Q

■ “XANA” Service Overview

XANA is a next-generation platform that allows businesses to do”virtual” and”real”business.Users can become avatars and enjoy interactive communication and games while performing”cross-reality”economic activities that cross between reality and virtual.

The benefits of using virtual space to hold events, sell tickets, promote your company or brand, or sell things, are that you can expand your business opportunities without being trapped in the real world.

While the existing SNS is based on”viewing”of characters, videos, photos, etc., virtual SNS is a “Experience” based platform, and the events in it remain in the human brain as “experience” more deeply remembered.

Owners of VR devices can have the best experience, but they can also be connected to a smartphone or PC, and by working with existing SNS, they can double the promotion effect and diffusion effect.

(The β version of Early Access is scheduled to start from the end of August to the beginning of September 2020)

XANA VR

Comment from a Representative:

“The XANA platform is designed not only to provide companies with new business models, but also to support each individual user to realize their dreams. It is a platform where everyone can become who they want to be, create a new world, create a new way of life, work, and play. We want to work with you to make this movement bigger and more influential around the world.

（CEO：RIO TAKESHI KUBO）

■ Company Introduction: NOBORDER.z (No Borders)

With the vision of “a Wonderful World Without Borders”, We are a next-generation entertainment technology company based in New York, U. S. A., which operates in six countries around the world. We engage in business that combines cross-reality technology, blockchain technology, AI technology and entertainment using VR and AR.

(The company name was changed from “NO BORDERS Corporation” to “NOBORDER.z Ltd.” on July 29, 2020.)

■ Biography of the Representative

[CEO] RIO TAKESHI KUBO Performed music mainly in Los Angeles, and made his major debut as an artist and composer from AVEX. After being in charge of theme songs such as famous anime, he became independent. After holding four world tours as a DJ and music producer and performing in 70 cities, he started NOBORDER.z. In the two years since its founding, the company has grown to a scale of more than 100 employees in six countries around the world.